On June 30, 2021, the NCAA introduced NIL deals to the world of college athletics. The new rule’s landscape allows for student athletes to capitalize off their own name and likeness. Although there was strong push back throughout the years to get to this point, NIL looks to be here to stay.
The battle for athletes to be compensated has been a continuous battle for years. Those who opposed the idea of athletes getting paid typically pointed to athletes receiving free tuition, as the only form of compensation needed. Others have even pointed to notion that there just wasn’t enough money to go around. In 2020 Forbes published a study by the NBER that showed the NCCA earned over $8 billion from just the top football and basketball programs. Of those same programs, less than 7% of that money. The NCAA has even suggested looking into the regulation of NIL deals in order to protect student athletes. So, what’s the real issue?
Since the introduction of NIL stories like Reggie Bush’s have been brought back to light with different perspectives. In 2010, the All- American running back lost his 2005 Heisman trophy, after it was discovered he received benefits while playing at USC. The NCAA has already denied the idea of returning Bush’s Heisman, stating Bush still committed NCAA violations at the time. Plenty of athletes have similar stories like Bush’s, whether they have come to light or not. Student athletes generated billions of dollars for their respective Institutions, but simply no form of equitable pay, but opportunity.
However, through NIL power lies upon the athlete. Some States, have went as far as passing legislation to ensure the success of NIL. In Febuaray, the Florida State Senate voted 34-0, in favor of repealing a law passed in 2020. The new law ensures the state would no longer place restrictions on athletes regarding their NIL. Therefore leaving the power to the NCAA and the athletes themselves.
Current NCAA, Student athletes such as Dominic Carlucci, experienced the days before NIL. “The biggest difference I’ve noticed is how recruiting is now being structured at the D-1 level”. Carlucci was only a Junior at Stetson University when the NCAA first introduced NIL. “ For me and my teammates (at the lower D-1 level), there have been small benefits but nothing too exciting”. Heading into his 5th year of eligibility, Carlucci is taking his talents to Indiana University of Pennsylvania, where he is looking to take advantage of every NIL opportunity that presents itself. “I've had two NIL deals and they both came to me. It isn't easy to get a NIL deal because it has to make sense for the sponsors as well.”
Now that the reign of NIL is here, the years without it could be seen for many thing. Although everything isn’t perfect, the NCAA has been responsible for the opportunity to allow countless athletes to chase their dreams while getting a higher education. With this new landscape that opportunity continues, but also grows in ways outside of sports.
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